The launch of the 21 Day Fix fitness and nutrition program by Autumn Calabrese and Beachbody has been one of our most successful launches. This was surprising to me since she was not a celebrity trainer coming out with her next latest and greatest program. I think the program appeals to several demographics. I think Autumn certainly appeals to the female demographic although men are featured prominently on the set and the program is equally successful for both genders. Also, I think having Kate on the set, someone who is still on her weight loss and fitness journey appealed to many. With the success of Focus T25 and then P90X3, we really got the message that most people can commit to 30min per day for their fitness, but not 45min or 1 hour. And for many, it’s easier to push harder if it’s only 30min rather than pacing yourself for an hour workout! Probably the biggest reason for it’s success is that most people need help with nutrition. They don’t want to learn to buy new foods, they don’t want to learn new recipes. The 21 Day Fix nutrition plan helps you to modify your portion sizes with food that you are used to eating. Sure, Autumn does ask that you eliminate crap food for the 21 Days but you are allowed a bit of chocolate, a few cookies each week, a glass of wine.
I have online support groups that are run through Facebook. We all start the program on the same day and motivate each other to finish. This has been my most successful group in the first week of any program. I have permission to share some of the comments I received in just the first week of the program.
I asked a friend why has she been successful with just one week of 21 Day Fix and unsuccessful with other programs. Here is her response:
“I was drinking too much almond & coconut milk, and not drinking enough of water. I was eating too many nuts & sweets (Snickers Almond Bar) cookie bars, tortilla chips, and bottled salsa. I was eating bad. With this system I eat healthier and I’m not even hungry. I don’t even think about what I’m going to eat because my hunger is satisfied 24/7. I see why they call junk food empty calories, u always looking for something else to eat. With this program u r not craving for food. Your body is satisfied.”
And here are a few more comments:
“First day with the containers and I love it!! So easy, once you have a day planned it’s actually fun to eat instead of a chore. I’m so full and find myself eating at certain times just because I know I need to. It’s been a great day and I still have loads of energy tonight! Normally I would be crashing by now. ”
“Week 1 results: down 4.2 pounds & 2 inches!!!! WHAT????!!!! OK, I’m sold, this program is for real!! And that’s with going out to eat one day, celebrating with a few cupcakes & being that time of month. Sorry for TMI but that plays a factor, too!! Lost 1/2 inch in 4 places. Lower waist & hips didn’t show a loss but I do see & feel a tightness & think I see slimming. So hopefully they will show the inch loss next week. This was a tough week to start a new program with so much going on in my life, but it also pushed me right into real life. And I succeeded!! Can’t wait to see what week 2 has to bring. Finding the new ME…and loving it.”
“During my first week I had to rest for a few seconds when doing a few of the moves, I had to lower my weights at times, and there were times I didn’t use any weights. During the exercise were you lift your leg like a dog I could not get my left leg into position to lift it. Instead of feeling bad about it I just laughed and lifted my left leg up and down. I’ll eventually get it. I made week 1 down 7lb and 6 + inches. I hope my measurements are right. I know I lost something because I feel it in my clothes.”
“In my first week of 21 Day Fix I’m down 2 pounds and 3 inches.”
“The 21 Day Fix has been hands down the best change of lifestyle (it is NOT a diet) I have ever attempted. Within the first week I saw and felt an amazing transformation beginning to take shape. My stomach was down 5 inches of bloat, my abs were feeling tight, my legs and arms stronger. I had more energy, and my bodily functions were improving. This is a journey I am glad I have taken. In two rounds, 42 days, I have lost a total of 15 lbs and 18.75 inches. I have gone from a size 12 to a size 6. And as an added note, I am 45 years old. For years people have just accepted the fact that as we age, we gain weight. It doesn’t have to be that way. With a little effort and a change in our ways of eating and fitness, we can have healthy weight and healthy body.”
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